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WM
Human

Director, Advanced Analytics

Wpp Media

New York, United States aijobs 1d ago
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Skills & Keywords

Churn modelingCorrelation AnalysisCustomer SegmentationData NormalizationDemand forecastingGeospatial AnalyticsLifetime ValueLifetime value analysisMachine LearningMulti-Touch AttributionMulti-touch)NumPy

Job Description

Apply data normalization work; Build and deploy proprietary predictive models; Conduct lifetime value analysis; Contribute to data architecture implementation; Create measurement hypotheses; Define advanced analytics solutions; Develop propensity and demand forecasting models; Develop test and learn agenda; Document model requirements; Identify client first party data and datasets; Implement multi-touch attribution; Model multivariable correlations; Perform customer segmentation and churn modeli

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