Skills & Keywords
General AISeniorglassdoor
Job Description
KEY RESPONSIBILITIES Marketing Systems & Integrations Integrate advertising platforms (Meta CAPI, Google Offline Conversions, TikTok Events API, DSPs) with CRM and internal systems Build event pipelines for conversions, revenue signals, and lead scoring Maintain UTMs, attribution rules, and tracking infrastructure Implement server-side tracking + conversion APIs Connect SEO/SEM/paid social tools with analytics + revenue data Data + Attribution Architect closed-loop attribution and feedback into
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